The objective of the Dezine app is to assist creatives in understanding the trends and preferences in the Indian market . This insights enable them to gather ideas and design products which resonate with Indian consumers, and which they find enjoyable, thereby enhancing their popularity among Indian customers.
Process
Creative journey of the Dezine application
01
Discover Phase - Problem Identification
The expedition commenced by pinpointing the viable participants for the preliminary concept proposal, followed by the development of a protocol for individual contextual inquiries . Subsequent to dialogues with the participants, an analytical review was conducted on their remarks.
02
Define Phase | UX Strategy
Conducting Contextual Inquiry allowed to collect crucial data to identify the participant's difficulties. The thematic analysis's results led to the compilation of a list featuring these challenges and potential openings. From this, 'How might we' statements were formulated.
03
Ideation Phase | Features
Each "How might we" proclamation was subjected to brainstorming , and features were developed as a result. Subsequently, card sorting was utilized to shape the navigation and flow of the app, crafting its information architecture . At last, preliminary wireframes were trialled with the intended audience.
04
Developer phase | Mockups
Based on the responses collected from the users, further improvement of designs was done and finally generated the high fidelity prototypes for the application.
01
Artisans want to expand their client base by making new kind of products.
02
They want to collaborate with designers.
03
They are eager and excited to learn mobile phone based application.
04
They want to go to different platforms to speak about their crafts.
Key Findings
User Persona - Craftsman
Define Phase
Persona
User Persona - Craftsman
User Persona - Designer
How might we create a platform that shows the trending designs , and product ideas to artisans?
Ideation phase
Key Features
01
02
Artisans can view and share the trending designs styles and products ideas.
03
Users can sell their products on the platform and get the maximum profits.
04
The English words used are very easy and familiar to other platforms that Artisans already use.
Artisan can browse new designs inspirations.
An open card sorting was done with 2 user groups to logically sort the features as per their preference.
Open Card
Sorting
Develop phase
Mockups
Wireframes
Artisans from 9 different crafts were interviewed to get a clear picture of their understanding of designs and trends. On the basis of the responses that received, thematic analysis is done
Thematic Analysis
Discover phase
User Identification & Reserach
9 artisans from different crafts were interviewed
Introducing
Dezine
Home Screen
The artisan can view new creative ideas
per products, as per design style,
and crafts.
