Primary Research
Aim: Our focus in this study was to comprehend the challenges experienced by small-scale apparel enterprise owners in broadening their online presence, especially concerning the development of their product catalogue.
Research Questions:
What challenges do small businesses face while going online?
If they already are selling online, what is their process of building product catalogue?
About the Participants:
4 male owners
1 female owner
Selling clothes since last 3 years
in non-metro cities
Problems analysis
Small business owners want an easy and low-cost solution to build their product catalogue online.
Most of the business owners don't have expertise or equipments to do professional looking product photography on their own.
Creating and maintaining product catalogues is a tedious process and might require techincal know-how.
Hiring professional photographers, models, propos and equiments is expensive.
Competition
Tech Saviness
Equipment & Set up
Photography Challenges
Management Challenges
How might we simplify and cheapen fashion photoshoots for smaller enterprises?
Competitor Feature Analysis
Feature
Ayna
Alphabake.io
NeuroPixel
Vmake
Self service platform
Photo generation from mannequin’s picture
Ability to create custom model
Edit generated photoshoot
Ability to add shapes, text etc.
Represent diverse body shapes, gender & ethnicity
Consistent face generation
Model Swap
Virtual Influencer
Virtual Try on
Upscaling
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User Flows.
Mapping out steps in order understand different flows for successful image generation:
Option 1
Presenting major features in tabbed interface
Option 2
Presenting the main features in a side panel navigation
Home Page
AI for
Professional photoshoots
This product helps to create fashion or product photoshoots with a click of a button. The focus for this project was to create a seamless user journey to create professional looking photoshoots.
Followed double diamond method to:
Conduct exploratory research to understand the real problem,
Understand the user, and
Propose a design solution
Process
Secondary Research Findings
Finding
Customers
Increasing Brand
Awareness
Lead Generation
Delighting
Customers
Hiring Talent
Managing
Workflow
Financial
Planning
Scaling
PERSONALITY
Messy
Organized
Busy
Time rich
Introvert
Extrovert
As a small business owner, He has a limited budget and a small team.
Rajesh is not tech-savvy and needs user-friendly tools to create his online catalog.
Managing both the physical store and the online platform can be time-consuming.
PAIN POINTS
He’s looking for an easy solution to build his catalogue of fashionable clothes.
He wants his content to look and feel professional.
Rajesh wants to highlight the intricate details, vibrant colors, and exquisite craftsmanship of his traditional Indian wear.
Needs
GOALS
Scale his business: Rajesh aims to reach a wider audience by taking his shop online. He wants to increase sales and brand visibility.
Build an Online Catalog: Rajesh aims to create a visually stunning product catalog that reflects the essence of his shop.
Maintain Authenticity: Rajesh wants to maintain the shop’s unique charm even in the digital space.
Rajesh has a keen eye for fabrics, colors, and designs, and he takes pride in offering unique and handcrafted pieces to his customers.
Rajesh Sharma
USER PERSONA
AGE
44
Store Onwer
JOB TITLE
Married
STATUS
Lucknow
LOCATION
PASSIONATE
SOCIAL
AMBITIOUS
ARTISTIC
FAVORITE BRANDS
“I believes in preserving Lucknow’s rich textile heritage“.
Deciding features for MVP
HIGH IMPACT
Include in
MVP
Debate
Revisit
Don’t include
in MVP
LOW IMPACT
LOW
URGENCY
HIGH
URGENCY
Streamlined Workflow: Our solution strives to streamline the process of fashion imaging to help entrepreneurs establish an online identity and boost their sales conversions by making it self-serve.
High quality image generation: This platform should give users the power to create high quality realistic photoshoots derived from mannequin images.
User-Friendly Interface: We ensure the website has an intuitive and easy-to-navigate interface. Users should be able to upload their mannequin images effortlessly and understand how to use the site without confusion.
Model Library: The software should be capable of producing a variety of model figures from different ethnic backgrounds and distinct facial structures.
Customization Options: It should offer customization for creating bespoke models as per user requirements. Moreover, they should have the option to replace their current model's face with the one newly created.
Rapid Transformation: The platform ensures the transformation from mannequin to model image is quick and efficient, providing users with instant results.
Look and feel
Landing Page
Workspace View
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